Title: 'Magical Vision'

Year: 2022

Visitors explore hidden spaces of La Pedrera through Mixed Reality, blending holograms, sound and Gaudí’s world.

From concept design and script to software, coding and visual development – we delivered an entire Mixed Reality experience for La Pedrera, the iconic building by Antoni Gaudí.

Wearing the Microsoft HoloLens 2 glasses, the visitor can explore a previously closed-off floor of the magnificent 1910s building. The nonintrusive technology seamlessly integrates holograms with the actual physical space, ensuring that the monumental architecture remains the centre of attention. Additional features, such as the 3D audio developed in close collaboration with OIDO, tie the experience to the space even more, increasing interaction and turning the visitors into more than simple spectators.

Finding the right balance between the expressive storytelling and the Mixed Reality technology was essential for creating a unique connection between visitors and building. Some of the elements featured in this permanent exhibition include a holographic window showing the historical context, sound seemingly coming out from an old radio, and the animals that inspired Gaudi fluttering around the space.

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