Melt Creative has teamed up with Nike and MOX to create a bold global campaign for the iconic Nike Mercurial football boots on their 25th anniversary. The campaign, featuring Kylian Mbappé and directed by Melt in collaboration with Albert Sala, marks a significant milestone for us as an innovative creative studio.
Preceded by a teaser in which Mbappé releases a flock of football boots into the bustling city, the documentary-style campaign includes a main 30-second film that follows the flock as it soars through the sky, mimicking the whirling, ever-changing patterns of bird murmurations. This breathtaking CGI spectacle is the centrepiece of the film. As the soundscape blends hectic city noise, fluttering flying shoes and football sounds, the film gains the punch and immediacy of a documentary. Shot almost entirely on a domestic MiniDV except for the fully rendered CGI shots, the film's urban filming style captures the essence of the campaign; taking the slogan 'Fast in the Air' to the next level.