Like a bite of summer in the cold winter, Magnum's black and white campaign beautifully captures how sunshine feels on the coldest days.
Behind the scenes, our Barcelona team closely collaborated with director Juan Cabral from MJZ to bring his vision to life. From the invisible VFX to the colour grading and the sound design, every detail was meticulously crafted to achieve an impeccable aesthetic. Using 2D, 3D and particle effects with precision, our artists sculpted and unified the film, enticing viewers to enjoy a Magnum ice cream in the cold of winter.