Title: There is no second

Client: Cupra

Agency: &Rosàs

Director: J.A. Bayona

Production Co: Roma

Year: 2024

Tags: TV/Film, Animation, VFX

CREDITS

 

Creative & CG Lead : Javier Verdugo
VFX Artist : Lucas Céspedes
VFX Artist : Gergely Wootsch
Animation Artist : Adrian Garcia
Compositing and Online Artist : Juan Listello
Compositing Artist : Gloria Bernabeu
Compositing Artist : Mikel Calvo
Compositing Artist : Aleix Fabregas
3D Animation : Eduardo Oliden
Rigging Supervisor : Juan Muñoz, Ignacio Santalla
Rigging Artist : Araceli Pinedo Izquierdo
FX Artist : Marco Rossi & Taio Prince
Head of Production : Olaia Casal
VFX Producer : Marta Anton

A global campaign produced by &Rosàs and directed by J.A. Bayona for the world premiere of the new Cupra Terramar during the 37th America’s Cup.
The piece stands out for its high-end cinematic look, an aggressive editing pace, and a dark premium aesthetic.

Our post-production team developed the animated graphics replicating a vintage 19th century ink engraving look. Aside from animating the graphics and blending tradicional archival art with modern digital plates, Melt Creative also worked on the transition between shots and a few CG elements.

loading...

Melt uses own and third-party technical, customisation and analysis cookies which process connection and/or device data for easier browsing and to analyse website usage statistics. You may accept all cookies by pressing “Accept” or reject non-essential cookies by pressing “Reject”. More information HERE.