Title: There is no second

Client: Cupra

Agency: &Rosàs

Director: J.A. Bayona

Production Co: Roma

Year: 2024

Tags: TV/Film, Animation, VFX

CREDITS

 

Creative & CG Lead / Javier Verdugo
VFX artist / Lucas Céspedes
VFX artist / Gergely Wootsch
Animation Artist / Adrian Garcia
Compositing and Online Artist / Juan Listello
Compositing Artists / Gloria Bernabeu
Compositing Artists / Mikel Calvo
Compositing Artists / Aleix Fabregas
3d Animation / Eduardo Oliden
Rigging Supervisors / Juan Muñoz, Ignacio Santalla
Rigging Artist / Araceli Pinedo Izquierdo
FX Artists / Marco Rossi y Taio Prince
Head of Production / Olaia Casal
VFX Producer / Marta Anton

A global campaign produced by &Rosàs and directed by J.A. Bayona for the world premiere of the new Cupra Terramar during the 37th America’s Cup.
The piece stands out for its high-end cinematic look, an aggressive editing pace, and a dark premium aesthetic.

Our post-production team developed the animated graphics replicating a vintage 19th century ink engraving look. Aside from animating the graphics and blending tradicional archival art with modern digital plates, Melt also worked on the transition between shots and a few CG elements.

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