“University of the Streets” campaign for the CUPRA Raval, reimagining the city as a classroom where the next generation learns to navigate its path.

At Melt Creative, we took on the challenge of bringing this burst of raw urban energy to life through a complex and cutting-edge visual effects workflow. To elevate the campaign's visual narrative, we blended traditional and advanced compositing to AI-generated imagery, to create face replacement and 3D integration. The final result is a visually groundbreaking and photorealistic piece that captures the true essence of street culture, pushing the brand's identity into a revolutionary aesthetic dimension.